Newsroom

4/12/2024

New Location Opening; Fiesta’s 14th Location Underway

Fiesta is excited about the upcoming opening of its 14th location and our second restaurant in Paterson, NJ, which is anticipated to open its doors in May 2024. Whether you’re coming in for a classic Taco Bell taco or burrito, or you want to enjoy the latest product innovation, we invite everyone to explore the variety of crave-able menu items once open at this new drive-thru location on 443 Broadway.

Outfitted with the latest digital channels, the restaurant has multiple customer accessibility points, creating a fast, easy, and fun experience for our fans such as free Wi-Fi, power outlets, and comfortable seating to provide an enjoyable in-store experience. The drive-thru will feature an easy-to-navigate menu board complete with an electronic ordering system so that orders are made quickly and accurately.

We look forward to further supporting the Paterson community with employment opportunities and providing customers with an unmatched Fiesta experience with the food they love.

3/30/2024

Promotion Announcement; Start With Us, Grow With Us

Fiesta takes pride in the growth of our company, but more so in the growth of our people. It is with this sentiment that we are pleased to announce the appointment of two new Area Coaches, Abdulla Reed and Mikayla Vaeth. Their stories of growth are truly inspirational and something we can all learn from and strive to achieve.

Congratulations to Abdulla and Mikayla on their well-deserved promotions!

To learn more about Abdulla and Mikayla’s amazing journey with Fiesta, please visit our testimonial section.

3/9/2024

Cantina Chicken Menu Launch; Fiesta Gets Ready For New Cantina Chicken Menu Roll Out

What our customers love most about Taco Bell is our innovation. Not only is it what they love, but what they have come to expect. Consistently coming up with new, crave-able items is what keeps them engaged and returning for more. Taco Bell delivers big on this expectation with the launch of the new Cantina Chicken Menu.

New Slow Roasted Chicken, Purple Cabbage, a new Avocado Verde Salsa, and the return of the loved Pico de Gallo have Taco Bell fans eager to come try the new menu consisting of hard and soft tacos, burritos, quesadillas, and bowls. To prepare for this big launch, our store teams held rallies at all of our locations. They had a blast learning about the new ingredients, practicing making the new menu items and sampling the new products for themselves. We pride ourselves on serving our customers with the food they love with a friendly smile. These rallies were held to ensure that we deliver on that promise. Stop by at any one of our locations to experience the new Cantina Chicken Menu. Our teams await to serve you with their Live Más spirit.

1/27/2024

Remodel of North Arlington Taco Bell; Fiesta Remodels its 1st location

We are pleased to announce the completion of our remodels for our first location in North Arlington, NJ. First opened in May of 2013, this store has been serving the surrounding community with great food and excellent service for over 10 years.

With the help of our architect, we were able to completely transform this store, including an upgrade from our single production line to a dual line to better serve our customers. We also added the new Walk Up Window, making it a breeze to pick up late-night delivery and mobile orders.

With our fresh new look, this location looks forward to serving up the food our customers crave for many more years to come.

Culture